Nike’s Partnerships With NBA
The National Basketball Association (NBA) has signed a contract with NIKE for 8 years which is a Marketing Partnership that will start from 2017 - 2018 NBA session. In this partnership, Nike will be the official on court apparel provider for NBA.
This partnership will represent a new paradigm in the structure of merchandising business of NBA globally. As we know that NIKE has a rich and leading history in clothing technology, so NBA is quite happy with this partnership of designing the uniform and oncourt products. Nike has already supported many current and former WNBA and NBA players. It has also been working with NBA since 1992 and it has again extended its contract for 8 years. According to the new agreement, NIKE has become the only and the first company to showcase its logo on NBA uniforms. NIKE will now also legally manufacture and design authentic jerseys and oncourt warm-ups and shooting shirts globally.